The following explains, among other things, how and why your personally identifiable information is collected, how it is utilized and in what type of capacities.

Online Forms -We incorporate the use of online registration and miscellaneous forms that request contact and demographic information.

Currently, when you sign up to access the website's capabilities, we ask you to voluntarily supply us your name and e-mail address and sometimes zip code. This information decreases the amount of information you may need to provide when filling out certain of our websites' forms and enables you to take advantage of the services offered through the website. When you request certain other information or services through our various forms, we may also ask you to voluntarily supply your mailing address and telephone number so that we can be sure to reach you if it is necessary.

Cookies - Cookie technology is used for tracking general user profiles by placing small files into your browser on your computer's hard drive. Our cookies do not gather personally identifiable information. We utilize cookies to retain your profile for quick navigation and to communicate appropriate information that match your needs and interests. Cookies are also used as a tool to improve our website based on user trends. Most web browsers automatically accept cookies, but you can change your browser to prevent cookies from being placed in your computer without your consent. If your computer is programmed to reject our cookies, you should still be able to use the capabilities of our website, but we do not guarantee your ability to do so. We do not have access to any cookies which may be placed in your browser by unaffiliated third-parties.

IP Addresses - An IP address is a unique identifying number that is automatically assigned to any computer connected to the Internet. Depending on the nature of your Internet connection, the IP address may change each time you connect or may always be the same number for that computer. We reserved the right to log IP addresses for system administration, security, statistical analysis, demographic analysis of website use, and other such functions.

Disclosure of Personal Information - When you visit the Site, we do not collect any personally identifiable information without your consent. Our primary purpose in collecting and storing information that you voluntarily choose to give us or enter on the Site is to provide services and other information that you request from us. We will not sell or rent your personally identifiable information to anyone. While the information you provide will be maintained for a commercially reasonable time for administrative, liability and archival purposes, none of the information will be shared with a third party unless:

* We have your consent to do so.
* We need to share the information in order to provide the product or service you have requested.
* We need to send the information to companies who work on behalf of The Beach Company to provide a product or service for you on our behalf. Unless we tell you differently, these companies do not have any right to use the personally identifiable information we provide to them beyond what is necessary to assist us, unless they have your consent to do so.
* We are required to respond to valid legal process. This includes a search warrant, subpoena, or court order, and any other instance when we are required to do so by law.
* We are required to protect and defend the rights of The Beach Company, the Site or the users of the Site.
* It is incident to a corporate sale, merger, reorganization, dissolution, bankruptcy or similar event.
* We believe it reasonably necessary to protect the personal safety of users of The Beach Company's services, the Site or the public.

Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information (opt-out).

Children's Privacy - Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know to be under the age of 13 years. No part of our website is structured to attract anyone under 13 years of age. All website users warrant that they are not subject to the verification requirements of the Children's Online Privacy Protection Act (COPPA).

Follow-Up - Certain personal information may be requested for promotions and surveys in order to continually improve our website and the The Beach Company's level of service. Although this information is used for demographic and internal purposes, you retain the right to withhold this information.

Your Security - To protect you from any misuse or unauthorized use of your personal information, we employ passwords and a firewall to prevent access for unauthorized users. However, we do not guarantee security and will not be responsible for the misuse or unauthorized use of such information by third parties. Data transmission in appropriate areas is transmitted using updated encryption technology via protected servers. All personally identifiable information is excluded from third-party reports, and such reports are only general in nature. Our business, retail and utility partners are only provided the personal information necessary to provide you with the respective products and services that you request.

Contacting www.TheBeachCompany.com - For further questions, comments or other issues, or to modify, update or correct any of your personal information, please use our contact form.

Amendments -- We reserve the right to revise our Privacy Policy at any time without your permission and without advance notice to you. Any changes or modifications will be effective upon posting of the revisions on the Site. At any time your access and use of the Site and provision of information is governed by the Privacy Policy then in effect. Your continued use of the Site following The Beach Company's posting of any changes or modifications will constitute your acceptance of such changes or modifications. Should you not wish to be bound by the modified Privacy Policy; you may not access or use the Site.

Company's Right to Contact User - The Beach Company reserves the right to contact site visitors regarding account status and changes to the subscriber agreement, privacy policy, or any other policies or agreements relevant to site visitors.

Last Updated 09.30.08